Content Creation

Whether educating on new advancements, driving product adoption, or generating leads, our expertly crafted content solutions enhance credibility, visibility, and market influence. By positioning your brand at the forefront of industry discussions, we create opportunities to inform, inspire, and build trust with your target audience, ultimately leading to stronger engagement and lasting brand recognition.

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• eBooks, Whitepapers, and Case Studies – Lead the conversation! Explore Alcons' ebook for industry insights and strategies to boost engagement.

• Conference Videos – View our engaging Women in Glaucoma roundtable discussion, an example of how we drive engagement and empower professionals like you using initiatives similar to Conference in Focus as well as Women in Retina/Glaucoma.

• Webinars, Tradeshows, and Social Media Livestreams and Video Creation – Our webinars and livestreams position your brand and KOL at the forefront of industry conversations, delivering cutting-edge insights and fostering engagement. Watch a past Alcon webinar or explore The Ophthalmic ASC and Ophthalmology Management series for examples of where you could place your brand. Interested in tradeshow livestreams? Catch the replay of the Eyecare Business livestream from Transitions® Academy.

• Peer Perspectives eNewsletter Series | Resource Centers and Genius Quiz Platforms | KOL Roundtables and Promotional Content Hubs | Topic-Specific eNewsletters |

Lead Generation

Our solutions are designed to drive conversions, optimize the sales funnel, and accelerate decision-making, transforming interest into measurable ROI and long-term customer relationships. By leveraging data-driven insights, audience segmentation, and strategic engagement strategies, we ensure that brands attract and nurture the most relevant healthcare professionals. With a focus on quality over quantity, we help brands connect with the right professionals, build trust, and ultimately convert engagement into business success.

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• Content Syndication – Explore how SamaCare's impactful sponsorship in Retinal Physician delivers real results.

• Custom Market Research & Surveys

Brand Awareness

By strategically reaching the right audience with targeted messaging and high-engagement campaigns, we help brands establish credibility, increase recognition, and create lasting impressions. These solutions are designed to drive meaningful interactions, reinforce thought leadership, and position your brand as a go-to resource in the vision care space, ultimately influencing decision-making and customer loyalty.

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• Video Channels and Topic Segment Packages – View our expert-led video channels or one of our topic segments, where industry leaders dive into current headlines, positioning your brand as a trusted resource in vision care.

• ROS Website Advertising and Retargeting | Geo-fencing | Monthly eTOCs, Digital Edition eNewsletters, and Third-Party eBlasts | Triggered Email Marketing Campaigns | Social Media Boosted Posts, Retargeting, and Takeovers | Sponsored Video of the Month | Show Dailies eNewsletter Series

Owned Events

Conexiant Vision’s Owned Events provide exclusive opportunities to connect with top industry experts, engage with decision-makers, and showcase innovations in an impactful setting. By fostering meaningful interactions and thought-provoking discussions, these events ensure that brands are not just seen but are recognized as industry leaders.

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• Global Specialty Lens Symposium – Learn more about GSLS

• Optometric Management Symposium – Learn more about OMS

Publications

Vision professionals trust our brands and actively seek out and engage with our content. Our print direct subscriber rate is 90%, and our digital engagement metrics outperform industry competitors. We offer educational resources that healthcare professionals rely on for both clinical and practice management decisions​. Our editors-in-chief and renowned KOLs ensure that all content is scientifically sound and relevant to your business.

Contact Lens Spectrum | Eyecare Business | Optometric Management | Presbyopia Physician | Glaucoma Physician | Ophthalmic ASC | Ophthalmic Professional | Ophthalmology Management | Retinal Physician