Gain New Customers with Conexiant’s Medical Device Marketing Solutions

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Conexiant has developed marketing methods that go beyond the traveling sales rep or generic email campaigns. When you want to break down the barriers that impede your ability to connect with doctors to sell your product, Conexiant is there to provide the solutions you need to inspire with meaningful content to gain purposeful attention.

Showcase the features and benefits of your products to a highly targeted physician audience via multiple digital mediums:

  • Webcasts
  • Webinars
  • On-demand content hosted on a branded content hub
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Conexiant Provides You a Better Way to Market to Busy Physicians

Conexiant uses innovative, proven marketing technology with a branded content hub that connects to physician level data with mDNA™ Reporting, which provides information from verified AMA physician profiles. When you choose Conexiant, you are creating a platform that takes you to a higher level of marketing for your medical device company.

Medical devices are expensive tools that treat and diagnose patients, so innovation needs to be at the heart of effective marketing for the equipment that a doctor trusts and uses on his or her patients. Conexiant can create a stand-alone hub or integrate content into an existing site, support live broadcasting and learning tools, and focus on physicians that are specifically interested in your devices. The technology from Conexiant helps you to build a smarter way to market to some of the busiest people on the planet.

Stand Out from the Noise

Move beyond the conventional lunch meeting or marketing packet with flyers, brochures, and a link to your website. You can capture more interest with high quality video of live demonstrations in the OR to showcase new devices, virtual webinars with educational material, and production tools like our portable broadcasting kit, podcasts, or digital publications.

If you want to see how you can catapult your medical device marketing

Contact Us

See How our Branded Content Hub Helped Philips IGTD Launch a Physician-Focused Platform to Increase Brand Awareness

The Challenge

  • Increase awareness surrounding their Image Guided Therapy Devices
  • Network Promotions Campaign
  • Save time & resources

The Solution

  • Philips IGTD utilized a professional level channel to host dynamic content
  • MD-ID Plug-in Subscriptions (12 email deployments)
  • Network Promotions Add-ons:
    • Newsletter features, banner ad placement, and paid Facebook Ad placement.
  • Philips IGTD leveraged Conexiant’s MD-ID™ Technology:
  • To analyze the behavioral data of their physician audience 
  • Philips IGTD leveraged the power and expertise of Conexiant:
  • To analyze the behavioral data of their physician audience
  • Production, Design and Marketing departments to efficiently create their site, new content, emails and execute multi-channel marketing campaigns.

The Result

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Total Visits

36,737

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Total Plays

1,081

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Finish Rate

35%

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Brand Lift*

62%

* Brand Lift represents the overall increase in brand awareness due to the effectiveness of BroadcastMed digital marketing efforts. Brand Lift is calculated using BroadcastMed’s proprietary site engagement algorithm.