FARMINGTON, CT, August 23, 2023 – Conexiant, the leading healthcare marketplace that provides trusted clinical content, powerful engagement and industry insights to healthcare professionals, medical institutions and manufacturers, service providers, and pharmaceutical companies, is thrilled to announce the expansion of its partnership with the American Dental Association (ADA). This strategic collaboration aims to leverage Conexiant cutting-edge audience engagement platform and robust medical publishing infrastructure to enhance the industry-leading society’s outreach efforts and provide valuable resources to dental professionals.
With a shared commitment to advancing the field of dentistry and promoting knowledge exchange, Conexiant and the ADA have enjoyed a successful relationship since 2021. The expanded partnership signifies a deeper collaboration that will strengthen the society's ability to engage its members and deliver high-quality educational content through Conexiant's advanced technological solutions.
“Through the powerful Conexiant platform, the ADA can better engage with our members in a more personalized and thoughtful manner, providing them with tailored educational resources, timely events, and more relevant content offerings,” said Jim Goodman, Chief Business Strategy and Product Portfolio Officer of the ADA. “We are excited to roll out the enhanced platform to our ADA members in Q4 of 2023.”
Another key aspect of the expanded partnership is further leveraging Conexiant's innovative audience engagement, learning and content management solutions. This state-of-the-art technology will empower the ADA to connect with its members in real-time through various modules on the platform, such as the ADA’s Learning Management System and Store.
Furthermore, Conexiant is leveraging its robust medical publishing infrastructure to support the ADA’s dissemination of valuable research and scientific news. With Conexiant's expertise in digital publishing, content distribution, and data analytics, the society can amplify the reach and impact of its flagship newspaper, the ADA News.By harnessing the power of Conexiant’s publication services, the ADA can advance the field of dentistry and facilitate the exchange of knowledge and best practices.
"We are excited to expand our partnership with the American Dental Association and further support their mission to help dentists succeed and support the advancement of the health of the public," said Charlie Lee, Chief Executive Officer of Conexiant. "By combining our powerful technology along with our medical publishing expertise, we aim to enhance the ADA’s reach, drive collaboration, and enable access to clinical progress. Together, we can assist the dental profession and improve oral healthcare outcomes."
About Conexiant
Conexiant is the leading healthcare marketplace that provides trusted clinical content, powerful engagement and industry insights to healthcare professionals, medical institutions and manufacturers, service providers and pharmaceutical companies. The company’s integrated platform of digital, event, and publication solutions helps drive better dialogue, connectivity, and outcomes for the healthcare community. For more information, please visit conexiant.com/pr.
About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing 159,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance has long been a valuable and respected guide to consumer dental care products. The Journal of the American Dental Association (JADA), published monthly, is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care, and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org.